2018 Failure Recovery Guide
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Was 2018 the year your business failed or you became unemployed?

The realities of State Capture, Corporate Corruption, unemployment, crime and world politics have left many of us shell-shocked and on the brink of financial disaster. Trying to stay positive saps our strength and the will to carry on.

For most of us we have no choice. We have to dust ourselves off, dig deep and find the courage and resilience to keep going.

In 3 decades of being self-employed, 2018 was the worst I have known. My emotional and financial resources were already strained and several times I felt life just wasn’t worth the effort. I broke!

Thanks to family and a couple of good friends I managed to cling on and pick myself up.

I am unbelievably proud of my son, Marc Ashton, who started 2 businesses in 2018 which almost took him to the brink. Yet, he never gives up and both businesses are starting to flourish. He gets up every day (in fact he seldom sleeps) and tries again.

As with all entrepreneurs he has learned some harsh lessons which he shares with you in his E-book, The 2018 Failure Recovery Guide.

Marc started trading shares on the JSE at the age of 12. With a background in financial journalism and being CEO of the listed company, Moneyweb until the end of 2017, Marc has a wide network of entrepreneurs and business leaders who he has interviewed and shares some of their highs and lows.

Being an entrepreneur takes madness and guts in equal measure. Some of us do it because we don’t function in the corporate world. Others do it as they can’t find formal employment. Whatever your reason is, you will find wise advice, brutal honesty, case studies and inspiration in this 15 000 word, 40 page E-Guide.

At only R175 this is the best business book you will buy this year.


Here is the table of contents to whet your appetite.

  • So why a “failure recovery” guide?
  • Of optimists, realists and pessimists
  • A funeral and failure
    • Defining and responding to personal “failure”
    • Defining business or financial “failure”
  • If entrepreneurship is so hard why do so many give it a try?
  • The Technology sector: Pizza beats tech – sort of
  • Deliberateness and systems
    • Deliberateness
    • Systems, systems, systems!
  • Features and Benefits
  • The Law of Holes
  • Give your product or service away
  • Build your team
  • Share what you are working on
  • DO negotiation
  • DO sales
  • DO referral business
  • DO passion projects
  • DO design
  • DO fewer “coffee” meetings
  • Knowledge. Networks. Funding
  • “I can’t monetise my network”
  • CASE STUDY: The value of skills and networks for SMEs
  • The time versus money equation
  • Check out The Innovation Hub
  • Get some LinkedIn Lovin
  • Slash the social media – deal with real people
  • Join the SME Movement and Business Opportunity Marketplace / Getting the most out of your Business Opportunity Marketplace experience
  • Industries we are watching
    • Universities and their Intellectual Property Challenge
    • Medical Technology
    • The SABC
    • Physiotherapy and “HealthTech”
    • Banking
    • Section 12J funds
    • Tourism
  • Peak Politician
  • SA Influencers and brains to follow
  • S/he who dares