Do you send regular e-mail newsletters? If you do, do you know how many people actually receive them, open them, read them and click on the links?
How many people who subscribe to your e-mail lists do so just to get the freebie you are offering as an enticement? Yes, I am guilty of this. Why pay for something if you can get it free?
One of the Social Media Companies whose e-mails I do open, as their content is excellent, is Social Media Examiner. They run a huge conference Social Media Marketing World in San Diego and have/had an e-mail marketing database of 450 000!! They were recently faced with the option of having their account blocked or having to delete 150 000 accounts because the mails were not being delivered. You can watch their video where they discuss this.
- Published: 22 January 2019 22 January 2019
Imagine having a bakery where you spend a fortune on the equipment, rental of premises, staff and all the ingredients necessary to create your first batch of tasty eats. You open your business with great fanfare and people rush to see what you have to offer. The next day you decide not to bake new goodies and just sell the left-overs. You don't bother to clean up your premises and you don't promote yourself. Clients don't come back.
Ridiculous you say? Who would do that?
Sadly this is what so often happens when people purchase a website for their business.
- Published: 16 January 2019 16 January 2019
This debate is very popular among entrepreneurs.. Time and financial resources are limited and trying to get clients is a huge challenge.
I came across this tweet conversation yesterday by @YZP (York Zucchi) on Twitter - 6 January 2019 .
In my view entrepreneurs spend too much time on websites. Websites once up need a damm lot of work to drive traffic to. Focus rather on free social media profiles that drive conversations that generate leads. In my view a website should be a lean mean machine to convert. It needs 4 sections: What we solve (easy to understand) Examples of the work we did and results. Why you can trust us (team, resources) Costs vs returns plus case studies.
Response by Rodrigue Kabuya @KabuyaRodrigue
This is soo true once it’s thought through, too much resources and capital goes into building, maintaining and constantly creating content for the website, how @YZP what do we do? Because when meeting with people we are always asked about websites?
Having spent the past 9 years building websites and being a Social Media junkie (Twitter, Facebook, LinkedIn, Google+ and a reluctant user of Instagram and Pinterest as I am verbal rather than visual), here are my thoughts.
- Published: 07 January 2019 07 January 2019
No, I don't mean adding new articles or videos etc. I mean, does your web designer / web host regularly check your site to ensure that all the themes, templates, components, plugins, modules etc are updated on a regular basis? These are the bits on the backend of your website that you would not normally see as your website host seldom gives you access to this level in case you inadvertently break the site.
This is what you are paying your website developer / web host for.
When you purchase a website you need to budget for a website refresh, and the annual fees to update the website to the latest versions of templates and plugins etc which make your site look great and be kept safe. See The Myth of A Free Website.
- Published: 06 November 2018 06 November 2018