Do you rely on Facebook or Instagram for your marketing?
Do you still use GMail, Yahoo or Hotmail addresses for business?
Social Media platforms come and go and when they do disappear as many have over the years, all your valuable data disappears too. Not to mention the algorithms they use to ensure that the only way most of your clients see your posts is if you do paid adverts.
You need to own your data and this means having your own website where you can collect the details of visitors and clients.
You also need professional e-mail addresses using your website domain name.
Websites are expensive to create and maintain, but you can start small and grow your website as funds allow. Until 30 April 2019, I am offering 4 different options to suit your budget.
- Published: 24 March 2019 24 March 2019
If you have a WordPress or Joomla website or other Content Management System (CMS), it is quite likely that your site is hosted on a server which uses PHP. No, don’t let your eyes glaze over and close this page, I am not going to give you a computer coding lesson. You can learn about PHP here if you are so inclined.
Having your own website is wonderful, and if you are a business it is essential. However, far too often the website management is left to the web developer and you assume everything is kept up to date and secure.
Until something breaks and it is panic stations.
- Published: 04 March 2019 04 March 2019
Do you send regular e-mail newsletters? If you do, do you know how many people actually receive them, open them, read them and click on the links?
How many people who subscribe to your e-mail lists do so just to get the freebie you are offering as an enticement? Yes, I am guilty of this. Why pay for something if you can get it free?
One of the Social Media Companies whose e-mails I do open, as their content is excellent, is Social Media Examiner. They run a huge conference Social Media Marketing World in San Diego and have/had an e-mail marketing database of 450 000!! They were recently faced with the option of having their account blocked or having to delete 150 000 accounts because the mails were not being delivered. You can watch their video where they discuss this.
- Published: 22 January 2019 22 January 2019
Imagine having a bakery where you spend a fortune on the equipment, rental of premises, staff and all the ingredients necessary to create your first batch of tasty eats. You open your business with great fanfare and people rush to see what you have to offer. The next day you decide not to bake new goodies and just sell the left-overs. You don't bother to clean up your premises and you don't promote yourself. Clients don't come back.
Ridiculous you say? Who would do that?
Sadly this is what so often happens when people purchase a website for their business.
- Published: 16 January 2019 16 January 2019