If you have a WordPress or Joomla website or other Content Management System (CMS), it is quite likely that your site is hosted on a server which uses PHP. No, don’t let your eyes glaze over and close this page, I am not going to give you a computer coding lesson. You can learn about PHP here if you are so inclined.
Having your own website is wonderful, and if you are a business it is essential. However, far too often the website management is left to the web developer and you assume everything is kept up to date and secure.
Until something breaks and it is panic stations.
- Published: 04 March 2019 04 March 2019
Do you send regular e-mail newsletters? If you do, do you know how many people actually receive them, open them, read them and click on the links?
How many people who subscribe to your e-mail lists do so just to get the freebie you are offering as an enticement? Yes, I am guilty of this. Why pay for something if you can get it free?
One of the Social Media Companies whose e-mails I do open, as their content is excellent, is Social Media Examiner. They run a huge conference Social Media Marketing World in San Diego and have/had an e-mail marketing database of 450 000!! They were recently faced with the option of having their account blocked or having to delete 150 000 accounts because the mails were not being delivered. You can watch their video where they discuss this.
- Published: 22 January 2019 22 January 2019
Imagine having a bakery where you spend a fortune on the equipment, rental of premises, staff and all the ingredients necessary to create your first batch of tasty eats. You open your business with great fanfare and people rush to see what you have to offer. The next day you decide not to bake new goodies and just sell the left-overs. You don't bother to clean up your premises and you don't promote yourself. Clients don't come back.
Ridiculous you say? Who would do that?
Sadly this is what so often happens when people purchase a website for their business.
- Published: 16 January 2019 16 January 2019
This debate is very popular among entrepreneurs.. Time and financial resources are limited and trying to get clients is a huge challenge.
I came across this tweet conversation yesterday by @YZP (York Zucchi) on Twitter - 6 January 2019 .
In my view entrepreneurs spend too much time on websites. Websites once up need a damm lot of work to drive traffic to. Focus rather on free social media profiles that drive conversations that generate leads. In my view a website should be a lean mean machine to convert. It needs 4 sections: What we solve (easy to understand) Examples of the work we did and results. Why you can trust us (team, resources) Costs vs returns plus case studies.
Response by Rodrigue Kabuya @KabuyaRodrigue
This is soo true once it’s thought through, too much resources and capital goes into building, maintaining and constantly creating content for the website, how @YZP what do we do? Because when meeting with people we are always asked about websites?
Having spent the past 9 years building websites and being a Social Media junkie (Twitter, Facebook, LinkedIn, Google+ and a reluctant user of Instagram and Pinterest as I am verbal rather than visual), here are my thoughts.
- Published: 07 January 2019 07 January 2019