Marketing in the 21st century is all about building relationships with your customers and prospective customers.
We are an instant gratification society. If we like something we want it now.
If we are unhappy about something we have no qualms in telling the world, via Facebook, Twitter or elsewhere that your product or service stinks. It may or may not be valid but often by the time we get to see the damning comment it could have been seen by millions of people around the world.
We are more prone to complaining than praising.
- Published: 01 November 2018 01 November 2018
How do you find a web designer that is right for your business? Or a Social Media Manager? Or someone to edit your writing, create a video or podcast, write a technical article for your website, or do some graphic design work?
Unlike buying a physical product where you can see what you are purchasing, the digital world is far more complex. Geeks and marketing folk speak a different language. They talk about Wordpress, Joomla, SEO, landing pages, funnels, http, and a million other confusing terms.
And, of course, everyone is an expert in their chosen field or ..... all aspects of the digital world.
The costs for these services vary widely.
From a R500 website to one costing millions. A Social Media Manager who will manage all your Facebook, Instagram, Twitter, LinkedIn...... for R200 per month to someone who charges R2000 for a single post.
- Published: 31 October 2018 31 October 2018
On Monday evening I was devastated. Facebook had “temporarily” blocked my account to “protect” me from a suspected phishing attempt. I had to change my password, and go through all the activity on my account and mark those I had not done. Yip. They were all mine. Nothing suspicious there. My password is super strong, and my account had certainly not been hacked.
But, I could not get back into my profile. It turns out that when you share your business information in too many groups you get sent to jail for a few days. For non-business folk this may be relief but with Facebook making it increasingly difficult to get organic growth on your Business Pages, sharing in groups is widely used.
- Published: 30 October 2018 30 October 2018
You have decided to take the plunge and get a website for your business.
Your son’s friend does websites and he won’t charge very much because all you want is a couple of pages with your contact details, a few pictures with a bit of text about your products and services, and some testimonials.
You are quoted a fee, you pay the deposit and he tells you that your website will be ready in a week.
What could possibly go wrong?
After a week, you politely follow up and you are told that he has been very busy but is sending you the draft layout the next day ... which he does.
You are so disappointed. It is nothing like what you had in mind.
As with so many relationships in life, it is all about unmatched expectations.
- Published: 04 October 2018 04 October 2018