Website or Social Media - Which should I Choose?

This debate is very popular among entrepreneurs.. Time and financial resources are limited and trying to get clients is a huge challenge.

I came across this tweet conversation yesterday by @YZP (York Zucchi) on Twitter - 6 January 2019 .

In my view entrepreneurs spend too much time on websites. Websites once up need a damm lot of work to drive traffic to. Focus rather on free social media profiles that drive conversations that generate leads. In my view a website should be a lean mean machine to convert. It needs 4 sections: What we solve (easy to understand) Examples of the work we did and results. Why you can trust us (team, resources) Costs vs returns plus case studies.

 Response by Rodrigue Kabuya @KabuyaRodrigue

This is soo true once it’s thought through, too much resources and capital goes into building, maintaining and constantly creating content for the website, how @YZP what do we do? Because when meeting with people we are always asked about websites?  

Having spent the past 9 years building websites and being a Social Media junkie (Twitter, Facebook, LinkedIn, Google+ and a reluctant user of Instagram and Pinterest as I am verbal rather than visual), here are my thoughts.

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Does Your Web Manager Keep Your Site Updated?

No, I don't mean adding new articles or videos etc. I mean, does your web designer / web host regularly check your site to ensure that all the themes, templates, components, plugins, modules etc are updated on a regular basis? These are the bits on the backend of your website that you would not normally see as your website host seldom gives you access to this level in case you inadvertently break the site.

This is what you are paying your website developer / web host for.

When you purchase a website you need to budget for a website refresh, and the annual fees to update the website to the latest versions of templates and plugins etc which make your site look great and be kept safe. See The Myth of A Free Website. 

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Managing your Online Presence as a Small Business Owner

OnlinePresenceMarketing in the 21st century is all about building relationships with your customers and prospective customers.

We are an instant gratification society. If we like something we want it now.

If we are unhappy about something we have no qualms in telling the world, via Facebook, Twitter or elsewhere that your product or service stinks. It may or may not be valid but often by the time we get to see the damning comment it could have been seen by millions of people around the world.

We are more prone to complaining than praising.

Read more: Managing your Online Presence as a Small Business Owner

A directory for digital service providers

Your Website Partner Digital DirectoryHow do you find a web designer that is right for your business? Or a Social Media Manager? Or someone to edit your writing, create a video or podcast, write a technical article for your website, or do some graphic design work?

Unlike buying a physical product where you can see what you are purchasing, the digital world is far more complex. Geeks and marketing folk speak a different language. They talk about Wordpress, Joomla, SEO, landing pages, funnels, http, and a million other confusing terms.

And, of course, everyone is an expert in their chosen field or ..... all aspects of the digital world.

The costs for these services vary widely.

From a R500 website to one costing millions. A Social Media Manager who will manage all your Facebook, Instagram, Twitter, LinkedIn...... for R200 per month to someone who charges R2000 for a single post.

Read more: A directory for digital service providers

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