If you are a business owner, "Being Online" is not just about having a Facebook Page and an Instagram account.
These Social Media platfoms like all the others including LinkedIn, Twitter, Whatsapp etc are there to collect your data, regardless of what they tell you.
They might be free to do the basics for simple social interactions, but their goal is to make money .... loads of it. This means they need to sell advertising. The data they collect about you is theirs and not yours.
We all want personal privacy but we want to know about everyone else's business. What do you do when you are looking for a service or a product? You Google it or use another Search Engine to find what you need. You quite possibly don't even remember those fat directories called "The Yellow Pages" where you would trawl through pages of plumbers and laboriously use your landline to phone each one to find someone to unblock your drain. Now you Google using your Smartphone, pop an e-mail or Whatsapp and within minutes receive a reply. You can even get to read reviews of the particular plumber's level of service.
For the past 9 years I have been creating websites and helping individuals and business owners to understand what technology can do for them. I originally called my business Braving Technology which I will be moving to this site.
If you would like to discuss how I can help you, please complete the form below and I will contact you.
As a business owner, which of the following comments describes you best?
- I don't need a website because I have a Facebook Page and/or an Instagram Account or other platform which works well for me.
- I hate Social Media, I would rather just have a website where I have full control.
- I am a technophobe. I loathe technology. I don't understand it. I don't want people finding out personal infomation about me online.
- I love technology and marketing and I am pretty much a Social Media addict.
The last option describes me totally. Yet a week ago I was so angry with Facebook I was on the verge of deleting my Profile. You can read my rant here.
I felt abused that a Social Media Platform could take control of my emotions to that level.
Love it or hate it, It is almost impossible to do business without technology.
Twitter is my place to follow interesting people from all over the world. I don't do much business there but I enjoy the banter and debates.
- Published: 14 September 2018 14 September 2018